The Goal Was Never to Fit In. It Was Always to Stay Rare.
Stay Rare was created for those who choose their own path.
For those who believe confidence isn’t something you wear—it’s something you build through the choices you make every day.
We believe movement is one of those choices.
Whether you’re heading to Pilates, training, travelling, or simply living everyday life, what you wear should move with you while reflecting who you are and where you’re headed.
Stay Rare exists to create elevated essentials that combine timeless design, exceptional quality, and a mindset of intentional living.
Because being rare isn’t about standing out for attention.
It’s about staying true to yourself when everyone else is following the crowd.
Why Stay Rare Was Created
Stay Rare was founded by Nikkii Behrens, entrepreneur, Pilates educator, and mother, after more than a decade spent helping people build healthier, stronger lives through movement and holistic therapies.
Throughout that journey, one thing became increasingly clear: we spend hours focusing on how we move and what we eat, yet often overlook what we wear every day.
That inspired a simple idea.
To create clothing that not only looks timeless and feels exceptional, but is thoughtfully designed using carefully selected materials and trusted manufacturing partners. Pieces you’ll reach for after Pilates, while travelling, meeting friends for coffee, or simply living your everyday life.
Because true wellness isn’t just about one workout or one healthy meal.
It’s about the choices we make every single day.
Designed With Intention
Every Stay Rare collection is thoughtfully designed in Switzerland with a focus on quality, longevity, and effortless style.
Rather than chasing trends, we create timeless essentials designed to become the pieces you reach for again and again.
We believe in buying better, wearing longer, and choosing quality over quantity.
More Than Clothing
Stay Rare is more than what you wear.
It’s a reminder to move your body.
To think independently.
To back yourself.
To stay curious.
To invest in your wellbeing.
To build a life you’re proud of.
Because the way you live is just as important as the clothes you wear.
Our Mission
Our mission is to inspire people to move with purpose, live intentionally, and choose quality—in what they wear and in how they live.
Every collection is created with one goal:
To remind you that the life you’re building starts with the choices you make today.
The goal was never to fit in.
It was always to Stay Rare.